Išorinis seo

išorinių nuorodų pasirinkimas

Išorinis seo: ką vertėtų apie jį žinoti?

Išorinis seo dažnam vartotojui atrodo gerokai paprastesnis nei vidinis, ir reikalaujantis mažiau pastangų: dažnai šis seo optimizavimo etapas yra apibūdinamas tiesiog kaip atgalinių nuorodų talpinimas. Iš dalies tai yra tiesa, tačiau tuomet, jei nuorodos yra palikinėjamos bet kur, tai gali pridaryti daugiau žalos nei duoti naudos. Taigi, kokių taisyklių vertėtų laikytis?

isorinis seo

Nuorodas talpinkite saikingai

Jei internetinė svetainė yra visiškai nauja, tokiu atveju vertėtų vengti pernelyg dažno atgalinių nuorodų talpinimo. Nors neretai siekiama, kad internetinis puslapis gautų kiek įmanoma daugiau atgalinių nuorodų, tačiau optimalių rezultatų bus galima pasiekti tada, jei naujos Lietuvos rinkai pritaikytos svetainės per mėnesį gaus 1-4 atgalines nuorodas, o svetainės, turinčios lankomumą iš Google paieškos ar socialinių tinklalapių, jų gaus 3-12.

Susijęs turinys

Geriausia rinktis tuos internetinius puslapius, kurie yra tiesiogiai susiję su jūsų veikla: pavyzdžiui, jei nuoroda bus talpinama tam tikrame straipsnių kataloge, jį geriausia pasirinkti pagal tematiką, o tuomet, jei nuorodą talpinsite tam tikrame naujienų portale, svarbu pasirūpinti, kad ji atsidurtų straipsnyje, kuris yra susijęs su jūsų veikla. Jei nuorodos bus palikinėjamos bet kur ir bet kaip, gerų rezultatų tikrai nereikėtų tikėtis.

Rinkitės žinomas internetines svetaines

Jei internetinis puslapis yra pakankamai gerai žinomas ir turintis puikią reputaciją, nuorodos talpinimas bus iš tiesų naudingas. Renkantis internetinę svetainę, kurioje bus talpinama nuoroda, vertėtų išsiaiškinti, kokie yra virtualaus puslapio rodikliai: įvertinkite Page Authority (jis turėtų būti didesnis nei 20), Domain Authority (ne mažiau nei 20) ir MozRank (jis turėtų būti lygus 3 arba didesnis).

mozrank irankis

Pasirūpinkite kokybišku tekstu

Paieškos sistemos ypatingai didelę svarbą teikia tekstų kokybei, todėl rašant seo straipsnius vertėtų pasirūpinti, kad jie būtų pritaikyti ne tik paieškos sistemoms, bet taip pat ir realiam vartotojui, kuriam tekste pateikiama informacija gali būti aktuali.

Įvairių išorinių nuorodų pasirinkimas

Nereikėtų apsiriboti išorinėmis nuorodomis, kurios veda vien tik į pagrindinį internetinės svetainės puslapį: naudojamos nuorodos taip pat turėtų vesti ir į įvairias svetainės kategorijas, į konkrečias prekes ar paslaugas, ir t.t.

Kur įgyti išorinių nuorodų?

Kaip jau minėta anksčiau, išorinis seo bus efektyvus tik tada, jei pasirinksite pakankamai gerai reitinguojamas svetaines. Šiandien internetinių puslapių skaičius yra milžiniškas, todėl tikrai rasite tokių pasirinkimų, kurie garantuotų geriausius rezultatus: tai gali būti naujienų portalai (nebūtina taikytis į pačius didžiausius), populiarūs skelbimų puslapiai, ir t.t.

Išorinis seo

39 mintys apie “Išorinis seo

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